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BUZZ - trends, news and views
By Editor: February 2007,
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Our quick (and unscientific) look at some of the trends and news
we find interesting and relevant.
Think you make a great Caesar? Your chance to prove it and win
Mott’s* Clamato*, Canada’s original and leading Caesar mix, is looking for the tastiest, most intriguing Mott’s Clamato Caesar recipes from across Canada with its Best Caesar in Town* competition.
“Mott’s Clamato has been the preferred mix in every great Caesar cocktail since its inception more than 35 years ago because of its taste, quality and consistency, and we want to see how Canadians mix up this classic,” says Dave Falk, Director of Marketing, Cadbury Schweppes Americas Beverages, Canada.
In the past Mott’s Clamato Caesars have been mixed up, shaken and stirred with creative spices, garnishes, themes and special flavours such as wasabi and maple syrup, as part of the annual Best Caesar in Town bartender competition. This year, all Canadians have a chance to show off their creative flair.
Recipes will be evaluated on taste, uniqueness, interesting ingredients /regional flair, ease of preparation, presentation, and overall impression. Winners will be announced April 20, 2007.
For more info visit: www.bestcaesarintown.com »
Cognac producers launch chocolate-cognac campaign - and it’s all good
It seems we’re just too busy to sit around and chat after dinner anymore. In an effort to boost sales of digestifs, cognac producers have launched “cognac and chocolate” pairing programs designed to highlight the many unusual and pleasing combinations of the spirit and the sweet.
Their efforts have been, not surprisingly, well-received. In fact, cognac, the pinnacle of brandies, is an ideal partner for the rich flavors in chocolate. It’s also very popular in the Far East (and closer to home) because it complements the exotic spices in Asian foods nicely. To get up to speed on cognac’s versatility just in time for Valentine’s day and Chinese New Year celebrations.
Cocktail culture and new generation of sophisticates fuel growth in premium bourbon market
No longer the drink of the good old boys, bourbon—small-batch premium bourbon, to be precise—is big business these days. The category has experienced double-digit growth since the mid 1990s, and continues to outpace most other spirits categories. Behind some of that growth, industry insiders say, is the resurgence of “cocktail culture” in the past few years. “We’re also aware of a new generation that is discovering premium bourbon through friends and social settings,” says Bill Samuels, Jr., president and CEO of Maker’s Mark, who adds that roughly 35 per cent of his product’s consumers are women. For more on our interview with Bill Samuels, Jr. and his tips on exploring the world of premium bourbon.
Read the interview with Bill Samuels»
Chinese New Year celebrations around the world
Cities around the globe will ring in Chinese New Year this month with parades, entertainment, and eating extravaganzas. To learn more about the festivities near you, check out about.com’s roundup of New Year celebrations.
