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CARLSBERG BEER
Taste Profile
Carlsberg Beer is an appealing and international premium beer. It is a 5ABV lager with a crisp, full-bodied and distinctive smooth taste. It is probably the best beer in the world.
History
Carlsberg was founded in 1847 by the visionary brewer J.C. Jacobsen. His new brewery, just outside the city ramparts of Copenhagen, Denmark, pioneered steam brewing, refrigeration techniques and, greatest of all, the propagation of a single yeast strain. J.C. Jacobsen demanded quality above all else and his innovations in the art of making beer laid the cornerstone of the modern brewing industry. Today Carlsberg is the world’s fifth largest brewery, and it’s beer is enjoyed in more than 140 countries worldwide.
The CARLSBERG Difference
Carlsberg Beer is brewed in accordance with the company’s Golden Words: “In working the Carlsberg Breweries it should be a constant purpose, regardless of immediate profit, to develop the art of making beer to the greatest possibledegree of perfection, in order that these breweries as well as their products may ever stand out as a model and so, through their example,assist in keeping beer brewing on a high and honourable level”.
The CARLSBERG Success Story
- Carlsberg’s brand values are consistently communicated through global marketing - ranging from high quality, unique packaging and point of sale material to global sponsorship activities
- Carlsberg has achieved an impressive growth rate internationally in 2002
- Carlsberg is chosen by discerning beer drinkers worldwide and is available in more than 140 countries
Product Availability
Carlsberg is available in cans (6pk), bottles (6, 12, and 24 pk) and 50L kegs. Please contact your local beer store for availablity in your region.
